Leeduca

Leeduca had a valuable educational offering and needed a website that could give its commercial potential a clearer expression. The previous site focused on information, while selling its products required an experience that could accommodate different purchasing needs. Our challenge was to build a digital experience as carefully considered as the offering itself. At CAVIDAS, we took on the complete website redesign and its commercial repositioning. We reorganized product presentation and purchasing journeys so that educational information could support the customer’s decision. Strategy and development worked together throughout the project: understanding how each organization buys, then making that logic part of the website. We developed an e-commerce experience with distinct purchasing routes for public schools and educational organizations, and for private clinics. The platform takes account of the organization type and its tax identification, including Spain’s CIF, alongside a standard checkout and specific purchasing scenarios. This tailored approach is a central part of the project’s value: an experience built around Leeduca’s commercial requirements. We also added a blog module with editable posts, giving the team a way to continue sharing expertise and developing the website’s content. The platform brings information, product presentation and purchasing together in one coherent experience. The new website launched on September 18, 2026. The Google Search Console screenshot supplied by the client for the initial period since launch, with a visible chart through September 29, shows 803 clicks, 1.81K impressions, a 44.3% click-through rate and an average position of 3.7. These provide an early reference point for its search presence. The finished website gives Leeduca’s offering a stronger commercial expression and a practical path to purchase. We are proud of a project that connects what the business offers with how its customers actually need to buy it.